Photography and Art

Press Release: Canon Celebrates 80 million EF Lenses

21 August 2012

Canon celebrates production of 80 million EF lenses

United Kingdom, Republic of Ireland, 21 August 2012 – Canon today announces the achievement of a new lens manufacturing milestone, following the production of the company’s 80-millionth EF lens. This new milestone comes just over nine months after announcing the production of the 70-millionth lens in October 2011 and coincides with the 25th anniversary of the Canon EOS System.

“Since the first ever EF lens was produced in 1987, we’ve been dedicated to providing the best possible performance to users of all levels.” said Steven Marshall, Product Marketing Director, Consumer Imaging, Canon Europe. “Using decades of expertise and the latest optical technologies, our EF lens range offers both outstanding image quality and creative flexibility – whether you shoot stills or video. This is an incredible milestone, and speaks volumes about the quality and popularity of our EF lens line-up.”

EF lenses – consistent precision, complete versatility

Production of Canon’s world-renowned EF lens series first began in March 1987 alongside the introduction of Canon’s first EOS SLR camera system at the company’s Utsunomiya plant. Over the past 25 years the range has continued to pioneer technical advancement in the industry through the introduction of a series of innovative technologies, including the world’s first * Ultrasonic Motor-powered lens (USM) and Image Stabilizer (IS) technology, as well as a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology.

Designed to offer both photographers and videographers exceptional creative flexibility, the EF lens series now comprises over 76** different models.  In addition to a range of EF and EF-S lenses designed for DSLRs, the range now includes an expanding selection of 4K-resolution EF Cinema Lenses that provide class-leading professional video performance. In July 2012, Canon also announced a new line of EF-M lenses developed specifically for the company’s EOS M compact system camera, which combine Canon’s signature image quality with compact, lightweight designs.

EF lens production milestones:

Since production began in 1987, development has expanded to a total of four production facilities.

  • 1995: Production of EF lenses surpasses 10-million units
  • 2001: Production of EF lenses surpasses 20-million units
  • 2006: 30-million EF lenses produced
  • 2008: 40-million-unit milestone reached in April
  • 2009: 50-million units produced
  • 2011: 60-million units reached in January
  • 2011: Production of EF lenses rises by ten million in just over nine months to reach the 70-million mark in October


*  Among interchangeable lenses for SLR cameras

**  Including two EF lens extenders and models available outside of Japan


Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.


17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.


15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.