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Press Release: Nikon AF-S Nikkor 24-85mm f/3.5-4.5G ED VR lens

14 June 2012

Nikon FX format 24-85mm Zoom Lens

London, UK, 14th June 2012 Nikon today announces a new FX-format zoom lens with broad 24-85mm focal range, compact build and Vibration Reduction. With a versatile reach from wide-angle up to telephoto and a lightweight body, it’s a smart choice for FX camera users looking for a multi-purpose lens that doesn’t cut any corners when it comes to image quality.

Hiro Sebata, Product Manager, Professional products at Nikon UK, says: “The new 24-85mm is a high quality, versatile lens that is ideal for a variety of shooting scenarios; from portrait to landscape to low light situations. With a compact build, this new lens perfectly complements Nikon’s FX format bodies to produce stunning results.”

Multi-tasker

Developed to be especially compact for an FX-format zoom lens, this 24-85mm NIKKOR is ideal for people who want a lens that offers the freedom to shoot a wide variety of day-to-day moments and subjects. The versatile 24-85mm range covers most commonly used focal lengths with ease: from landscapes to portraits, you can go fairly wide or zoom into distant objects without needing to change lenses.

Sharp and Steady

Complementing the versatile focal range is Nikon’s second-generation Vibration Reduction technology (VRII) — that allows substantially sharper handheld images across the zoom range and dramatically reduces image blur, especially when shooting towards the telephoto end of the range. VRII also enables you to shoot using shutter speeds up to four stops slower, enabling you to shoot more effectively when shooting in low light.

Nikon’s Super Integrated Coating ensures superb colour reproduction, while Extra-Low Dispersion (ED) glass and three aspherical lens elements help deliver stunning sharpness and contrast, even at maximum aperture.

Good to Go

Well-balanced in terms of size, weight, price and image quality — and boasting a weather-sealed mount — this lens offers a worthwhile combination of precision NIKKOR optics, broad focal range and lightweight build for people on the go.

This lens comes with a lens case CL-1118 and hood HB-63.

On sale date: 28th June 2012

 

Specification

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.