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Photography and Art

Press Release: Olympus SP-820UZ Superzoom Camera

22 August 2012

New Ultra Zoom flagship shoots stunning close-ups without extra gear

Olympus lens power gets closer, sharper and wider SP-820UZ boosts zoom to 40x plus

Olympus’ Ultra Zoom ‘Traveller’ Series has broken new ground again. For people who want expressive, excellent-quality close-ups on the go, the new flagship SP-820UZ has a superb optical zoom lens that takes the SP Series’ traditional zoom power to a whole new level. For the first time you can magnify subjects up to 40x for the sort of detail, dynamism and emotion you’d only normally expect from an interchangeable telephoto lens. Given that its rivals can manage only 24mm*, the 22.4mm** super wide-angle lens on the SP-820UZ offers outstanding wide-angle flexibility with broad landscapes, interiors or crowds. The rest of the spec is equally impressive. Full HD and highspeed, adjustable-frame rate movie recording combines with Olympus iHS technologies that include a high-sensitivity CMOS sensor, TruePic V image processor – and an array of advanced features. The result? Fast reaction times, radiant colours, plus beautifully sharp images of fast-moving subjects and low-light, backlit scenes. Time after time, wherever you are, however light you want to travel. The SP-820UZ has an ergonomic comfort grip and the professional looks of a top-of-therange camera. Available in black from late October for just £279.99.

All-round excellence

You don’t have to go on holiday to appreciate the finer points of the new Olympus Traveller flagship. The lightweight SP-820UZ is compact enough to merit a place at your side on a day-to-day basis. It’s a blessing for anyone with a good eye for a great-quality close-up and for eye-catching design. The sleek housing is also engineered specifically to be easy to hold still 22 August 2012, 06:00 am GMT 2 when you shoot at high magnification – when shaking can potentially ruin a great shot.

Outstanding performance

With the SP-820UZ in your hand, the feel-good factor is intensified by anticipation of the images to come. In this camera category, the quality is top drawer. Olympus’ 40x super wide-angle optical zoom lens (22.4- 896mm**) has the range and precision to deliver corner-to-corner, 14- Megapixel resolution with close-ups, expansive wide-angles and even super-macro shots. And for telephoto fans, it has a special treat in store: Super-resolution Zoom. For 40x read a massive 80x with this mode turned on. The SP-820UZ delivers HDR Backlight Adjustment, Handheld Starlight Mode and Dual Image Stabilisation. These are just some of the assistive technologies that help ensure sharp, rich, low-noise images of the highest order – irrespective of shooting conditions – from high-speed sequential stills to Full HD family movies. Smart Panorama is another time- and worksaver. When you pan the SP-820UZ from side to side, it automatically shoots and knits together a series of images to give you a spectacular, sweeping still photo that stretches up to 360°. To tweak your images there is a choice of 12 Magic Filters, most of which can be applied to both movies and photos. Just another leading feature that makes the SP-820UZ the ideal all-rounder for zoom-loving hobby photographers.

Outstanding features

Imaging Quality

  • 40x super-wide angle optical zoom lens with 22.4-896mm** for superb close-ups and group shots
  • iHS technologies for capturing exactly the shots you want irrespective of shooting conditions
  • 14 Megapixel CMOS sensor for high-resolution, superb-quality full-size movies, stills and prints, even in low light
  • Powerful TruePic V image engine for excellent colours and sharpness, Full HD movies and high-sensitivity shooting
  • 1080p Full HD Movie with sound for capturing movies in the best image quality currently available in compact cameras*
  • Dual Image Stabilisation for reducing blur with fast-moving shots
  • Multi-motion Movie IS for capturing HD movies with reduced blur while walking
  • Super-resolution Zoom for digitally extending the range of the optical zoom with virtually no loss of image quality

Usability

  • Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC
  • 3” colour LCD (460,000 dots) for easily framing, reviewing and sharing shots
  • Smart Panorama for capturing sweeping stills just by panning the camera
  • HDR Backlight Adjustment for perfectly exposed pictures of inanimate objects even when shooting against the light
  • Handheld Starlight Mode for shooting blur-free at night without a tripod
  • Face Detection and Advanced Shadow Adjustment Technology for capturing people’s faces just as you want them
  • Advanced Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
  • Scene Mode for automatic settings that suit specific conditions (e.g., Landscape, Night)
  • Photo with Movie Clip for shooting movies while taking still shots

Creativity & Flexibility

  • Magic Filters for adding creative effects to HD movies and/or stills: Dramatic (photos only), Drawing, Fish Eye, Fragmented (photos only), Miniature, Pin Hole, Pop Art, Punk, Reflection, Soft Focus, Sparkle (photos only) and Watercolour
  • Beauty Make-up Mode for adding fun make-up effects to three people and hiding blemishes before you shoot
  • Pet Detection Mode for automatically capturing dog’s or cat’s faces when they look at the camera
  • High-speed sequential shooting for a dynamic series of fast-moving objects
  • High-speed movie recording for high-frame rate capture with super slow-motion playback
  • Super macro for stunning macros just 1cm from the lens

Other key features

  • Compact body for an attractive, highly portable design
  • [ib] software for browsing, organising and viewing images by person, place, location or event
  • HDMI technology for controlling your camera from one remote when it’s connected to HD equipment
  • SDHC™ and SDXC™ memory card compatible, including UHS-I support
  • Built-in flash
  • In-camera help guide

* As of August 2012.

** 35mm camera equivalent.

Eye-Fi is a trademark of Eye-Fi, Inc.

SD is a trademark of SD Card Association.

 

Specification

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.