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Press Release: Olympus M.Zuiko Digital ED 75mm f/1.8 lens

24 May 2012

Extra-bright lens quality meets full-metal style Prime Portrait lens is also ideal for low light and sports

LONDON, 24 May 2012 – For owners of Olympus Micro Four Thirds cameras, a new lens has to offer more than stunning optical quality – the design has to live up to the beautiful, retro-styled O-MD and PEN series as well. The M.ZUIKO DIGITAL ED 75mm 1:1.8 (150mm*) ‘Prime Portrait’ lens ticks all those boxes and more. The ideal choice for portraits, high-speed indoor sports and stage shooting in low light, it has the sleek, full-metal housing to match its impressive specifications and spotless optical performance. From picture-book bokeh to virtually silent, high-speed autofocus, this large-aperture beauty has everything the serious enthusiast could ask for. The Prime Portrait lens is available from July 2012, for a remarkably low £799.

High speed, low reflection, next to no aberration

The large aperture of the new Olympus lens is perfect for low-light and high-speed photography. Combined with the long focal length, it also helps generate the shallow depth of field needed to highlight subjects against an intentionally blurred background – an ideal effect for shooting portraits. For sheer quality, ZUIKO’s ultra-high precision assembling and polishing technology puts the Prime Portrait neck and neck with the fantastic ZUIKO DIGITAL ED 150mm 1:2.0. Clear and sharp images are a matter of course, with edge-to-edge high contrast and resolution.Lightweight and compact, the Prime Portrait is a pleasure to work with in manual mode. The all-metal design has a reassuringly premium feel and the fine-tuned focus ring is a cinch to use. The ZUIKO Extra-low Reflection Optical (ZERO) coating is twice as effective as conventional coatings, giving you the confidence to shoot in bright light without fear of ghosting and flaring. What’s more, this lens also delivers reliable circular bokeh without the dreaded vignetting or off-axis aberration.

Several optional all-metal accessories are available to round off a sleek lens package, including the LH-61F lens hood (£69.90) and the LC-61 lens cap (£39.90), both from Olympus. The RRP for the M.ZUIKO DIGITAL ED 75mm 1:18 Prime Portrait lens is £799.

* 35mm equivalent.

Product specifications are subject to change without notice. Please check the Olympus website at http://www.olympus.co.uk for the latest specifications.

 

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.