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Press Release: Panasonic Lumix G X 35-100mm f/2.8 Lens

17 September 2012

The Panasonic Lumix 35-100 f/2.8 is the micro4/3 equivalent of the traditional 70-200mm f/2.8 lens designed for the full frame DSLRs. The Lumix 35-100mm has the advantage that it is significantly smaller and lighter than the 35mm format equivalent. Its a great lens to match the Lumix 12-35mm f/2.8 lens and will help to get the most out of micro4/3 bodies like the Lumix GX1.

 

Press Release:

The LUMIX G X 35-100mm F2.8: Panasonic’s new bright, precise and weather sealed zoom lens in a high quality compact aluminum body

17th September, 2012– Panasonic has today launched a new addition to its LUMIX G Digital Single Lens Mirrorless (DSLM) range, the H-HS35100 - an X series 35-100mm F2.8 compact zoom lens. Designed for compatibility with the Micro Four Thirds System, the elegant metal body means the LUMIX G X 35-100mm lens is bright and precise delivering outstanding quality. Ready for adventure, the LUMIX G X 35-100mm lens is weather sealed – dustproof and splashproof – so you can always capture the action in a dusty desert or sailing the Seven Seas.

With a maximum aperture of F2.8 available throughout the entire zoom range, the LUMIX G X 35-100mm lens will provide exceptional detail even in low light situations. Beautifully warm shots are possible with the exceptionally shallow depth of field, giving you incredible creative control over background blur – perfect for portrait photography.

Giving photographers and videographers a powerful and versatile tool, the LUMIX G X 35-100mm perfectly complements the LUMIX G X 12-35mm lens so your kit bag is ready for any scenario. Continuing to deliver the outstanding high-quality of the LUMIX G series, the LUMIX G X 35-100mm and LUMIX G 12-35mm lens are the ideal fit for the new LUMIX GH3 – premium quality, weather sealed and ready for action.

The lens incorporates Panasonic’s Power O.I.S. optical image stabiliser, which makes it easy to shoot extremely clear photos even in low-light situations - especially at high zoom - by suppressing the blur caused by handshake. For stunning clarity, the LUMIX G X 35-100mm lens is treated with Panasonic's Nano Surface Coating technology, minimising reflection across the entire visual light range (380nm-780nm) by applying the extra-low refractive index coating with nano-sized structures on the surface of the lens.. This significantly reduces the amount of ghosting and lens flare.

The LUMIX G X 35-100mm F2.8 is the latest addition to Panasonic’s LUMIX G microsystem, which includes the world’s largest range of Micro Four Thirds lenses and accessories, making sure you have the right set-up to capture every moment.

 

Specification

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.