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Photography and Art

Press Release: Panasonic Lumix DMC-LX7

18 July 2012

Panasonic’s LUMIX LX7 – Expanding your power of expression

Panasonic’s LUMIX LX7, its newest and most advanced premium compact digital camera to date, puts creative expression in your hands with state-of-the-art imaging technology and advanced manual controls. With an outstanding LEICA DC VARIO-SUMMILUX lens offering an F1.4 maximum aperture, high sensitivity for superb low-light photography and versatile shooting functions to boost your creativity, the LUMIX LX7 is built to the highest specifications.

Raising the bar of image quality

The LUMIX LX7’s newly designed LEICA DC VARIO-SUMMILUX F1.4-2.3 lens - in combination with the 10.1-megapixel high-sensitivity MOS Senor and Venus Engine VII FHD - provides stunning image quality even in low-light situations. With an aperture of up to F1.4 you can achieve beautiful shallow depth of field shots, extending the creative expression of your photography. The bright, high quality lens is also perfect for macro shots of intricate objects such as flowers and insects, as well as for dimly-lit scenes that require greater exposure such as inside dark woodlands and historic buildings. Meanwhile the 24mm ultra wide-angle lens with Nano Surface Coating gives you a wider range of composition options, with minimised distortion at edges of wide landscape shots, so you can get stunning, true-to-life images with outstanding crispness and clarity.

High sensitivity, high quality

Featuring a 10.1-megapixel high-sensitivity MOS Senor and an ISO range of between 80 - 12,800, the LUMIX LX7 provides further advances in premium compact camera image quality, enabling high resolution and minimising noise even in low-light situations. These advances also provide vastly improved video recording performance, with 1920x1080 50p Full HD Video Recording in both AVCHD Progressive and MP4 outputs.

Full creative control

The LUMIX LX7 has been designed to provide you with the highest levels of control over defocus, brightness and colour to maximise the potential of your creative photography. With the Aperture Ring and Rear Dial, you can enjoy full control over the camera’s aperture range by managing the levels of light very precisely to create beautiful defocus effects. Additionally the LUMIX LX7’s Internal Neutral Density filter allows you to intuitively amend the shutter speed, enabling beautiful images of ski scenes or flowing water for example.

Maximising creative expression in a fixed lens camera

The LUMIX LX series is renowned for continually raising the bar for what is possible in premium compact camera photography. With the LUMIX LX7, we believe we have created the ultimate creative compact camera for the enthusiast. The advanced and bright LEICA lens, alongside the other imaging advances, provides superb image quality whatever the situation. Meanwhile the extended level of control provided to the user when composing shots means it’s the perfect option for those looking to maximise creative expression in a compact camera.

Key features

  • Bright, high quality LEICA lens: The Leica DC VARIO-SUMMILUX 24mm Wide-Angle lens, with an aperture of up to F1.4, provides the most expressive and high quality shooting potential
  • Advanced low light performance: With a newly designed 10.1-megapixel MOS sensor, Venus Engine VII FHD and an ISO range of 80-12,800, the LUMIX LX7’s improved light sensitivity minimises noise even in the most challenging environments
  • Full HD video recording: Powered by the Venus Engine VII FHD image processor, the LUMIX LX7 features 1920x1080 50p Full HD Video Recording (including both AVCHD Progressive and MP4 outputs), with Creative Movie Control for intuitive editing
  • Maximising creative control: The LUMIX LX7’s Aperture Ring and Rear Dial provide you with full control over the camera’s aperture range to create beautiful defocus effects. The Internal Neutral Density filter allows you to intuitively amend the shutter speed, and there are a variety of other creative modes

 

Specification

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.