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Press Release: Panasonic Lumix G X Vario 12-35mm f/2.8 Power O.I.S. lens

21 May 2012

LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035)

Featuring F2.8 Brightness at Entire Zoom Range

Panasonic is proud to announce a new digital interchangeable standard zoom lens LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035) (35 mm camera equivalent: 24-70 mm) for the LUMIX G Micro System.

Crystallizing Panasonic's optical technologies, the "X" lens features superb image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating for minimal ghost and flare and natural atmospheres with remarkable transparency.

The new LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. lens offers a versatile zoom range of 12-35mm (35mm camera equivalent: 24-70mm) featuring F2.8 brightness at entire zoom range. It is suitable for capturing a wide range of scenes from dynamic landscape to portrait taking advantage of beautiful defocus or fast shutter speed.

Panasonic's Nano Surface Coating technology is adopted to minimize the reflection at entire visual light range (380nm-780nm) by applying the extra-low refractive index coating with nano-sized structure on the surface of the lens. It results in the super clear picture with dramatic reduction of ghost and flare.

The POWER O.I.S. (Optical Image Stabilizer) which is newly integrated in the LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. effectively compensates for not only small, fast movement but also large, slow one making it easy to shoot super clear shots even in low-lit situations such as in night time or indoors.

Comprising of 14 lenses in 9 groups, the UED (Ultra Extra-Low Dispersion) lens minimize chromatic aberration while the UHR (Ultra High Refractive) lens realizes high descriptive performance from corner to corner. It features high contrast and resolution from the center to the corner at entire zoom range, making it possible to capture the details of a scenery and a portrait with rich perspective. The inclusion of 4 aspherical lenses that helps achieving the downsizing of lens unit to boast outstanding compactness with approx. 73.8 mm in length and approx. 305 g in weight for high mobility.

It incorporates superior inner focus system, which enables excellent resolution and contrast from full life-size magnification to infinity. The inclusion of stepping motor makes the focusing action smooth and silent for use in both photo and video recording. When mounted on the cameras of LUMIX G Micro System, users can take advantage of the high-speed, high-precision Contrast AF system.

Seven blades give the aperture a rounded shape that produces an attractively smooth defocus effect in out-of-focus areas when shooting at larger aperture settings. Highly reliable metal mount endures long time use.

Designed to stand against splash/dust with a rubber ring on the lens mount, the sophisticated metallic-finished look of the LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. suits the profile of stylish camera body of LUMIX G Micro System.

 

Specification

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.