Photography and Art

Press Release: Sony 2012-2013 EISA Awards

15 August 2012

EISA rewards Sony with ‘Best Products’ of the year awards

Sony’s achievements and innovation in Digital Imaging and Home Entertainment have once again been recognized by the European Imaging and Sound Association (EISA).


European SLR Camera of the year 2012-2013: α SLT-A57

European Advanced Compact Camera of the year 2012-2013: Cyber-shot DSC-RX100

European Travel Camera of the year 2012-2013: Cyber-shot DSC-HX20V


α SLT-A57: European SLR Camera of the year 2012-2013

The EISA judging panel commented: “The Sony α SLT-A57 is a 16-million-pixel translucent mirror camera with remarkably impressive specification, especially for a model in this price range. The benefits of translucent mirror technology are now beginning to have an impact on entry-level cameras, allowing high speed AF in movie mode, 12-frames-per-second shooting rates as well as Sony’s powerful combination of high quality imaging sensor and processor. The Sony α SLT-A57 is an excellent tool for the new photography enthusiastic, and is built on a platform from which both the consumer and the manufacturer can develop even more. Features such as the new automatic portrait-framing mode make this a user-friendly camera for the beginner as much as for the more experienced user. Sony’s picture quality continues to be very good, and the SLT-A57 can compete easily with much more expensive cameras.”

Cyber-shot DSC-RX100: European Advanced Compact Camera of the year 2012-2013

The EISA judging panel commented: “Sony’s Cyber-shot RX100 is a high quality and solidly built compact camera designed for advanced amateur photographers. Its unusually large 1-inch CMOS sensor and the bright 28-100mm F1.8-4.9 Carl Zeiss lens provides very good image quality even in low light. In addition to JPEG format, the RX100 also offers users the chance to save images in raw format, allowing extra flexibility and quality for the serious photographer. The high resolution 1.2-million-dot 3-inch-LCD has proven to be excellent in tests performed by EISA magazines.”

Cyber-shot DSC-HX20/HX20V: European Travel camera of the year 2012-2013

The EISA judging panel commented: “What makes the Sony Cyber-shot DSC-HX20/HX20V interesting is that it is a small and portable compact camera that has a 25-500mm 20x optical zoom lens. Its 18.2-million-pixel sensor delivers large printable files while the metering system consistently produces well exposed images. The ISO range, the 10fps burst mode and the fine tuning feature, that provides custom control of brightness and colour saturation, allow the user freedom under a wide range of lighting conditions and when shooting moving subjects. A variety of options through the “artistic” menu as well as the background defocus function and the Full HD 50p video function, allow for freedom, creativity and imagination to take the lead of any project.”


Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.


17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.


15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.