Photography and Art

Press Release: Sony Cybershot Collection - 28 February 2012

Zoom in closer with this season’s new Cyber-shot™ cameras from Sony

HX20V, WX100 and W690 feature advanced AA lens for powerful zoom in super-slim body

  • DSC-HX20V: compact, powerful and perfect for travel with 20x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  • DSC-WX100: world’s smallest and lightest camera*1 with 10x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  • DSC-WX150: 10x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor with 3 inch LCD screen
  • DSC-HX200V: ultra 30x optical zoom with effective 18.2 megapixel Exmor R® CMOS Sensor and manual controls
  • DSC-TX20: water/freeze/dust/shock-proof with effective 16.2 megapixel Exmor R® CMOS Sensor
  • DSC-W690: slim and easy to use with 10x optical zoom and 16.1 megapixels
  • DSC-HX10V: 16x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
  • DSC-H90: 16x optical zoom and effective 16.1 megapixels

Big, bold close-ups don't have to mean carrying a big, bulky camera. With this season’s latest Cyber-shot™ digital cameras from Sony, you can enjoy super-zoom performance and detail-packed images with less to carry.

Clearer, steadier high-zoom images from a compact camera

Making its debut in the Cyber-shot™ HX20, WX100 and W690, an Advanced Aspherical (AA) lens boosts zoom range while allowing a far smaller lens body. The precision optical design adds an extremely thin lens element, increasing maximum magnification without compromising image quality or optical performance. With the WX100, this results in an impressive 10x optical zoom range in a compact camera that’s just 17.5mm thin at its slimmest part.

By Pixel Super Resolution technology (except W690, H90) doubles optical zoom range without sacrificing image quality or resolution. You’ll enjoy detail-packed close-ups – with up to 60x Clear Image Zoom on the HX200V – without the artificial blockiness that mars conventional digital zoom.

Complementing the new cameras’ exceptional zoom performance, Optical SteadyShot now offers enhanced image stabilisation when zoomed-in, both for still and movies. A refined gyro is teamed with optimised processing, adding the right amount of shake compensation for each scene. You’ll enjoy clearer, blur-free stills and videos, even at long focal lengths where camera shake is greatest.

Powerful features to widen creative shooting options

Extra High Sensitivity technology*2 (except W690, H90) expands your photo opportunities, especially in dimly-lit conditions. Maximum sensitivity is now boosted to ISO 12800, giving more opportunities for spontaneous handheld shooting without flash. Thanks to the Exmor R™ CMOS Sensor and high-speed BIONZ processor, noise levels are significantly reduced compared with previous Cyber-shot™ models*3. You’ll see the difference with crisper low-light shots, from atmospheric portraits to interiors.

Spontaneous shooting options are widened further with high-speed autofocus that locks onto your subject in as little as 0.13 seconds in daylight (except W690, H90 and TX20). AF performance is also significantly quicker at 0.20 seconds in dim conditions (for WX100 at 3EV; actual AF speed depends on model and shooting conditions). You’ll be able grab even more of those special moments when other cameras struggle to focus accurately.

Superior Auto Mode (except W690, H90) takes the guesswork out of achieving professional results in virtually any situation. Detecting the current scene and shooting conditions, Cyber-shot™ automatically adjusts exposure and other camera settings for superb images with low noise and high dynamic range.


The new Cyber-shot™ line-up is headed by the compact, powerfulHX20V featuring the AA lens and packed with advanced shooting features in a stylish, easy to carry body, making it an ideal travel partner. The highly-efficient Exmor R™ CMOS sensor with 18.2 effective megapixels is teamed with the latest BIONZ processor that assures flawless, low-noise images, even in low light. By processing each area of an image to achieve the optimal balance between noise and details, the advanced noise reduction technology achieves a natural look with reduced noise. Ideal for action-packed scenes, fleeting portraits and close-ups, speedy shooting responses and quick autofocus(approximately 0.13 second in daylight and 0.21seconds in low-light at 3 EV) help you capture more split-second moments.

Other HX20V highlights include 20x optical zoom, AVCHD Full HD 50p video recording for super-smooth footage, artistic Picture Effect modes, 3D shooting and GPS. Advanced manual functions give exceptional creative control over producing beautiful Full HD video and stills.

Also available, the Cyber-shot™ HX10V is an even more accessibly-priced choice for versatile shooting with 18.2 effective megapixels and a 16x optical zoom range.


Just 17.5mm slim (at thinnest point), the beautifully styled Cyber-shot™WX100 is the world’s smallest, lightest camera*1 to offer a powerful 10x optical zoom range. It’s an ideal travel partner, covering a huge range of shooting possibilities from wide-angle shots to detail-packed close-ups.


Offering all of the features of the DSC-WX100, the WX150 boasts an even larger LCD screen, measuring 3 inches, meaning the super-fast playback allows the user to see their results in incredible detail.


With an ultra-powerful 30x optical zoom range and easy DSLR-style manual controls, the HX200V offers big-camera performance with the portability of a compact. It’s a showcase for latest Cyber-shot™ technologies like Full HD 50p video, Superior Auto, high-speed autofocus, Picture Effect, 3D shooting and quick AF speed (approximately 0.13 seconds in daylight and 0.21 seconds in low-light at 3 EV).


Ultra-slim and stylish, the TX20 is your perfect partner for everyday adventures, from skiing to trips to the beach or pool. Resisting water (to 5m), dust, freeze and drops from a height of 1.5m, it’s packed with advanced Cyber-shot™ technologies in a beautifully slim body.


Slim and refreshingly easy to use, the W690 brings distant subjects closer with its impressive 10x optical zoom lens. Enhanced Optical SteadyShot now offers improved image stabilisation that’s effective with both stills and movies. 360 Sweep Panorama lets you grab exciting all-round images at the touch of a button, while iAUTO takes care of adjusting camera settings for great results without fuss.


With a powerful 16x optical zoom range and 24mm wide angle, the Cyber-shot™ H90 handles a wide range of shooting situations, from landscapes to frame-filling close-ups. Your creative options are broadened further with enhanced Optical SteadyShot, iAUTO, 360 Sweep Panorama or exciting all-round views and Picture Effect for impressive in-camera image treatments.

Shoot faster, transfer quicker with the new Experience UHS-I 30MB/s & Expert UHS-I 94MB/s SDHC Cards

The rugged new range of SDHC cards by Sony are ideal for sustained burst shooting, Full HD video and 3D imaging. Resistant to water, x-rays, sweltering summer heat and freezing conditions, they’re perfect partners for the most gruelling photo or video assignment.

The range-topping Expert series can now achieve blazing transfer speeds up to 94MB/s*4 with the growing range of compatible UHS-I hardware, including the SLT-A77 Translucent Mirror camera. Also available for latest Cyber-shot™ models, the mid-range Experience series supports data rates up to 30MB/s*4. Both series come with free download of File Rescue software that allows recovery of accidentally-deleted photo/video files, even in 3D and Full HD.

Constructed with ‘SoRPlas’ Sony Recycled Plastic

The new Cyber-shot™ HX20V is partially constructed using ‘SoRPlas’ (Sony Recycled Plastic), a flame-retardant polycarbonate plastic that contains 99% recycled materials. SoRPlas exhibits excellent strength plus world-leading heat resistance and durability.

The new Cyber-shot™ HX200VE is available in the UK from mid March 2012 and the H90 and HX10 digital cameras by Sony are available in the UK from mid April 2012. The Cyber-shot™ TX20, HX20V, W690, WX100 and WX150 are available from mid-May 2012.



Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.


17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.


15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.