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Photography and Art

Press Release: Sony Cyber-shot RX100 Compact Camera

6 June 2012

Sony introduces the high specification Cyber-shot RX100 compact camera. The RX100 is the first compact camera to feature a 1-inch sensor. The image sensor provides 20 megapixels of resolution for the Carl Zeiss Vario-Sonnar f/1.8-4.9 zoom lens. The image sensor has an ISO sensitivity of 100-25,600 to permit shooting in a range of light conditions. The RX100 can shoot Full HD movies in the AVCHD format at a maximum 50fps. The high resolution 1.2 million dot LCD monitor makes use of WhiteMagic technology to ensure good visibility even in bright conditions.

 

Press Release:

Big sensor and bright lens for better pictures in a pocket-sized body

Cyber-shot™ RX100 from Sony with the world’s first1 1.0-type 20.2 effective megapixel sensor and bright F1.8 lens

Captures crisp detail with 1.0-type (13.2 x 8.8mm) approximately 20.2 effective megapixel Exmor™ CMOS sensor and F1.8 Carl Zeiss Vario-Sonnar T* 3.6x optical zoom lens

  • Get low-noise handheld shots in low light with high sensitivity up to ISO 25600 (2)
  • Intuitive operation with Control Ring for creative photo shooting
  • Powerful features packaged into sleek, compact styling in aluminium body, thanks to newly developed AA (Advanced Aspherical) lens
  • Shoot Full HD movies with extremely low noise and full creative control
  • Auto Portrait Framing, Creative Style and Picture Effect modes

Travelling light doesn’t mean compromising on picture quality with the new Cyber-shot™ DSC-RX100 camera.

Sleekly crafted in aluminium for strength, lightness and luxurious looks, the RX100 inherits many advanced imaging features from Sony’s α range of A-mount and E-mount camera families. It’s an accomplished partner for travel, portraits or street photography, with impressive picture quality and intuitive, comfortable control options that make the RX100 ideal as a step-up from point-and-shoot cameras. It’s also ideal as a pocket-sized second camera for enthusiasts who want to capture pristine stills and Full HD video while they’re on the move.

At the heart of the Cyber-shot™ RX100 is the world’s first1 1.0-type Exmor CMOS sensor with a resolution of 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that’s around four times larger than the 1/2.3-type imager in regular point-and-shoot cameras. Capturing far more light than small-sensor cameras, it’s the key to beautiful, detail packed images and Full HD movie clips with very low noise.

The larger sensor is partnered with an ultra-bright Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom range. In contrast with standard point-and-shoot cameras, the wide F1.8 maximum aperture lets in more light to complement the resolving power of the large 1.0-type Exmor CMOS sensor.

In common with high-performance DSLR optics, the lens features seven- bladed circular aperture. This makes it easy to produce pro-style ‘bokeh’ effects, with subjects in sharp focus against a smoothly-blurred background. The lens also features an Advanced Aspherical (AA) glass element that contributes to the camera’s extremely compact dimensions without sacrificing optical performance or resolution.

Complementing the 1.0-type sensor and lens, the optimised BIONZ image processor maximises shooting responses while assuring exceptionally clean, natural images. It also extends sensitivity right up to ISO 25600(2) (using Multi Frame Noise Reduction), allowing exceptionally clear handheld images in dim light. Speedy burst shooting at up to 10 frames per second (full-resolution) lets you grab split-second photo opportunities, while high-speed autofocus locks onto your target in as little as 0.13 seconds3.

Even if you’re shooting outdoors, it’s easy to see subtle details and tones on the bright, high contrast 7.5cm (3") Xtra Fine LCD. With an extremely high 1229k dot resolution, the screen debuts new WhiteMagic™ technology that uses white pixels in addition to RGB to boost screen brightness.

It’s easy to fine-tune your image with a wide range of manual adjustments, whether you’re shooting stills or Full HD video.

Experienced photo enthusiasts will appreciate the unique Control Ring that surrounds the lens body. Allowing smooth, fingertip adjustment of exposure, zoom, ‘Picture Effect’ and other functions, it makes versatile DSLR-style creative control over your image easily accessible.

The RX100’s customisable functionality allows the user to assign frequently used functions to the handy Fn (function) button, making the RX100 an easy to use and intuitive piece of kit. Memory Recall stores up to three groups of settings for instant recall – a big time-saver when you don’t want to keep adjusting parameters for favourite scenes.

Just like a DSLR camera, there’s a choice of auto and manual focus modes for even greater control over your image. If you’re focusing manually, MF Assist magnifies your image to simplify fine adjustments. There’s also a convenient Peaking function that highlights sharply-focused areas of the image on screen.

There’s a generous choice of artistic options to expand shooting possibilities for enthusiasts and novice photographers alike. It’s easy to fine-tune the look of your image with a choice of six creative styles to suit the scene or your personal preference. Picture Effect offers an inspiring choice of 'in camera' effects that can be previewed on the LCD screen, including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour and other (Note: real-time preview not available with all Picture Effect settings).

Shared with the latest α range of A-mount and E-mount cameras, Auto Portrait Framing makes it simple to capture personality-packed photos of family and friends. Cyber-shot™ does all the hard work, automatically detecting faces and cropping the scene to create tighter, pro-style compositions without sacrificing pixel count.

Newly created for the DSC-RX100, the NP-BX1 Type X rechargeable battery features a slim, energy-efficient design to allow up to 330 still shots or 80 minutes of AVCHD video shooting per charge. Exclusively designed to match the camera, the LCJ-RXA is a stylish ‘jacket style’ carry case with an attractive leather-look textured finish and supplied shoulder strap. Attaching securely to the camera, the case opens to allow easy shooting while you’re on the move.

The new Cyber-shot™ RX100 digital compact camera from Sony is available in UK at the end of July 2012.

 

1. Among compact digital still cameras, as of June 6, 2012.

2. ISO 12800 and higher settings are achieved through combining Superimposing technology and By Pixel Super Resolution technology.

3. Actual autofocus speed depends on scene and lighting conditions.

4. WhiteMagic is a trademark of Japan Display Inc.

 

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.