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Photography and Art

Press Release: Sony DT 55-300mm f/4.5-5.6 SAM lens

25 July 2012

Sony introduces quiet, quick new super-zoom DT55-300mm F4.5-5.6 SAM telephoto zoom lens for A-mount cameras

From flattering portraits to wildlife and extreme sports: every subject’s covered with the new SAL55300 telephoto zoom lens from Sony.

Optimised for all "Alpha" A-mount camera models with APS-C sensors, the compact, stylishly designed interchangeable lens brings the action closer at a compelling price for every photographer.

A versatile 5.5x magnification range covers focal lengths from 55mm to 300mm. At maximum zoom, this represents 450mm super-telephoto (as 35mm equivalent): plenty of power to capture the grace of animals in the wild or nail-biting track-side action.

The whisper-quiet Smooth Autofocus Motor (SAM) makes an ideal partner for the high-speed AF tracking capabilities of cameras with Translucent Mirror Technology. Even when your subject’s moving swiftly, you’ll be rewarded by frame after frame of crisply-focused images and Full HD video.

The advanced optical design of the SAL55300 gets the best from the high pixel counts of today’s high-resolution image sensors. Featured on premium Sony G Lens models, an ED (Extra-Low Dispersion) glass element reduces colour aberrations for improved image quality at medium to long focal lengths. An impressive MTF (Modulation Transfer Function) performance assures flawless resolution of the finest details.

The new SAL55300A-mount interchangeable lens for A-mount cameras by Sony is available from mid-September 2012.

 

Specification

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.